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Here are some new logo designs I have made. Comments and suggestions are welcome.
One of these things is not like the others, indeed. Out of the five options, only the first is spelled correctly. :-D Ignoring that easily-correctable issue, I'm leaning towards #5.
Here's the last one with the spelling corrected:
I'm leaning toward #5 too. I listed these in the order I made them, and as I made them, I got a better idea of what might work.
This time, I remade the last one just the same way I made it before, by doing it in a larger font and reducing it. This makes it smoother by using anti-aliasing.
Yeah. Looks good. Let me be more specific about my reasons for picking #5: Good: having chess variant pieces in the logo. Bad: letters that are too unusual, such as (in my opinion) the letters in "play" in the first two options. It came down to #4 and #5 for me. To choose between them, I thought about how someone would react to these logos if they've never played a chess variant before (other than chess). #5: "Oh, they've got a picture of a brainy-looking guy." #4: "What on earth is that moon thing?" #5 wins, I think.
Here's a variation of the last one with play written in a checker pattern of green and beige.
Here's what I was thinking in choosing the pieces for the logo. I wanted at least one piece that would be easily recognizable as a Chess variant piece by someone who is familiar only with Chess. I chose the Knight-Rook compound for this, because it combines two recognizable Chess pieces into a new piece, and the Knight and Rook are two of the most iconic Chess pieces. I chose the Magnetic set version, because it is both beautiful and recognizable. For the other piece, I initially wanted one looking right, but not finding many of those, I picked one looking forward. I chose the blue Brain from Storm the Ivory Tower and Smess, because blue contrasts well with red, the Brain suggests the intellectual aspect of playing Chess variants, and it may be recognizable to people familiar with Smess.
Sigh. I can't decide between the old #5 and the new one. I'm signing off for now. Hopefully some more people will weigh in...
I replaced the old logo with the black and white version of the new one, and it made the page look better right away. In my opinion, it now looks more inviting and more professional.
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One of these things is not like the others. One of these things just doesn't belong.
All of the logos here stand out except for one. I think it is time to redo the logo for play.chessvariants.org.